Hi, I'm Quirine. Nice to meet you.

Over the past 20 years, I've followed one guiding principle: design can change how people see, feel, and engage with the world. That belief has led me across a wide spectrum of projects — from shaping corporate brands, the strategic repositioning of a city to collaborating on social and sustainable design — always with dedication, purpose, and a genuine love for design.

Profile

20-Year Brand & Visual Design specialist with expertise in scaling global brand identities and visual design systems across multi-channel communication platforms.

Proven ability to bridge hands-on creative execution with strategic design management to drive brand renewal, establish corporate guidelines, and manage complex stakeholder environments.

Exceptional collaborator, adept at building lasting relationships in cross-functional teams within diverse cultural and professional settings.

Skills

Core competencies

Brand Identity and Creative Leadership

Visual identity systems · Art Direction · Design guidelines & toolkits · Concept development · Brand training creation and execution · Storytelling · Copywriting

Brand Strategy and Collaboration

Stakeholder management · Cross‑cultural communication · Design Thinking · High organisational skills · Agile workflows · Sustainability mindset

Technical Design

Digital & print design · Typography & layout · Illustration · Tools: Adobe Creative Cloud

Languages

Dutch

Native

German

English

IT, FR, ES

What I am known for

Strenghts

High attention to detail · Integrity · Strong relational skills

Feedback from others

Attentive · Authentic · Driven · Strong aesthetic sense

Work / Corporate

Senior Manager Live Experience – Innovation & Creative Lab

UBS - Zürich · July 2024 – present

Focus: Immersive brand experience & agency management

Developed visual concepts and assets for the UBS Life Experience in-person events, ensuring cohesive brand presence across all physical touchpoints.
Led agency and vendor selection, commissioning architects, agencies, and event design companies for innovative, brand-aligned live experiences.
Elevated brand storytelling by developing compelling film- and video concepts for high-value client experiences.

Highlight: Successfully integrated into a Swiss‑German speaking marketing environment.

Senior Brand Designer and -Manager

Credit Suisse - Zürich · Nov 2017 – June 2024

Focus: Global consistency & design system scaling

Drove brand consistency across all channels by managing the global brand identity system and governance for 50,000+ employees.
Partnered with external design agencies to update and evolve the brand identity system and logo through a comprehensive refresh.
Designed, rolled out, and maintained templates, guidelines, and toolkits used by global teams.
Designed and executed brand trainings for the global marketing organisation.

Highlight: Designed the company-wide visual identity for online meetings (Zoom & Teams), rolled out globally.

Senior Brand Manager

Shell - The Hague · July 2012 – Nov 2015

Focus: Art direction & brand governance

Managed visual communication development for Shell’s global print and digital channels.
Created brand guidelines for subsidiary companies, ensuring alignment across the corporate brand identity.
Provided expert art direction and maintained close collaboration with the internal design studio.

Highlight: Introduced agile working methods to improve creative output and cross-functional collaboration.

Work / Self-employed

Graphic & Brand Designer

Bisqui - Amsterdam & Zürich · Jan 2016 – October 2017

Client Management: Successfully managed a diverse portfolio of freelance clients, specializing in brand identity, website design, and custom print solutions for small- to medium-sized businesses.
Full-Cycle Delivery: Consistently delivered complete visual brand packages, leading projects from initial concept development through to final prodution-ready artwork.

Highlight: Achieved high client satisfaction by creating personalized designs, demonstrating the ability to manage commercial expectations alongside creative vision.

Design Manager & Creative Producer

Studio Quirine - Amsterdam · June 2006 – December 2011

clients a.o.: Design Connection Brainport, Dutch Design Week, Dutch Dsign Awards, Butterfly Works, Dutch Design in Development.

Social design

Product Lifecycle: Successfully launched two sustainable lifestyle brands, managing the full product lifecycle from concept to market.
Supply Chain Management: Facilitated sustainable partnerships by acting as a ‘matchmaker’ between Dutch designers and local producers, ensuring fair-trade practices.
Global Collaboration: Developed and maintained strong relationships with fair-trade producers.

Exhibition Curation and Design Management

International Promotion: Designed, curated, and coordinated 15+ Dutch design exhibitions in Eindhoven, Milan, Helsinki, Nanjing, Hong Kong, Seoul, Istanbul and Brussels to position Eindhoven as a European design city.
Project Management: Directly managed full project life cycles, including budgets (up to 1.5 K per exhibition), design teams, complex international logistics, and press relations.
Creative Leadership: Provided art direction, graphic design, and copywriting for selected exhibition communication and promotional materials.