Hi, I'm Quirine. Nice to meet you.
My guiding principle: Design shapes how people see, feel, and experience the world. That belief has led me across a wide spectrum of projects — from shaping corporate brands, the strategic repositioning of a city to collaborating on social and sustainable design — always with dedication, purpose, and a genuine love for design.
Profile
Brand and Design specialist
...with expertise in evolving and scaling iconic brands, ensuring visual consistency across diverse product categories and global multi-channel platforms.
I have the ability to bridge hands-on creative execution (form, color, type) with strategic design management (What problem are we trying to solve?) to drive brand innovation.
Feedback I have often receive is that I uplift the team with my positive spirit and genuine interest in others.
Skills
Core competencies
Visual Design Language · AI supported Design Thinking & UX design · Visual identity systems across multi-channel communication platforms · Corporate guidelines & toolkits · Art Direction · Brand training creation and execution · Storytelling · Copywriting
Brandpositioning · Stakeholder management · Cross‑cultural communication · High organisational skills · Sustainability mindset
Efficient application of AI tools in a branding context (Adobe Firefly, Claude, Gemini) for agile concept development, visual prototyping, structuring customer journeys and user research, image generation, copywriting, and market analysis | Adobe Creative Cloud: Digital & Print Design · Typography & Layout · Illustration · Color Management
Languages
What I am known for
Creative · High attention to detail · Result-driven · Integrity · Sociable · Team-orienated
Attentive · Authentic · Driven · Strong aesthetic sense · Humoristic
Work > Corporate
UBS - Zürich · July 2024 – present
Focus: Creating engaging brand concepts for Live Experience (in-person events)
At UBS, I pivoted from global identity management to a localized role within the Swiss Innovation & Creative Lab. By designing impactful 'live experiences,' I brought a tangible dimension to our brand, fostering direct connections with clients through strategically branded in-person events.
Highlight: Successfully integrated into a Swiss‑German speaking marketing environment.
Credit Suisse - Zürich · Nov 2017 – June 2024
Focus: Global consistency & design system scaling
Credit Suisse marked my first professional chapter in Switzerland. As a Brand Manager, I was responsible for the global identity system, driving consistency across a workforce of 50,000. Key achievements include a brand- and logo refresh with external partners. I ensured a long-term brand alignment by developing and rolling out scalable templates and digital guidelines for the employees worldwide.
Highlight: Design and execution of brand trainings, using the storytelling methodology. This initiative significantly improved the correct and consistent application of the brand identity across the global marketing department.
Shell - The Hague · July 2012 – Nov 2015
Focus: Art direction & brand governance
At Shell, I partnered with the internal design studio to champion creative excellence across global print and digital channels. In my role, I provided strategic art direction to ensure high-quality visual output and consistent brand representation.
Highlight: Introduced agile working methods to improve creative output and cross-functional collaboration.
Work > Self-employed
Bisqui - Amsterdam & Zürich · Jan 2016 – October 2017
As a freelance designer, I managed a diverse client portfolio, delivering end-to-end brand identity solutions, logo designs, and websites tailored to small businesses. Beyond corporate branding, I specialized in creating bespoke illustrations for private clients, consistently managing the full project lifecycle from initial concept to production-ready artwork.
Highlight: Achieved high client satisfaction by creating personalized designs.
Studio Quirine - Amsterdam · June 2006 – December 2011
Conception, curation, and realization of over 15 international exhibitions across Europe and Asia. I managed the entire process from A to Z: from naming and concept development to key visual design, international logistics, and media relations. Budget management for these projects ranged up to €150k per exhibition.
Subsequently, I led the successful market launch of two sustainable lifestyle brands at a social design studio. In this role, I managed the entire product lifecycle from initial concept to market readiness.
Highlight: Built strong cross-cultural collaboration skills working with international production teams.
Education & Courses
Master & Bachelor
Master Art Policy and Management
Utrecht University
Utrecht, 2004 - 2006
Bachelor Graphic Design
Willem de Kooning Academy
Rotterdam, 1999 - 2004
Erasmus Exchange, Graphic Design
Nuova Accademia di Belle Arti
Milan, October 2003 - March 2004
Master Comparative Arts & Media Studies
VU University
Amsterdam, 2010 - 2012 (not completed)
Courses
Google UX Design, Professional Certificate
User Research and Needs Analysis, Coursera, 2026
Design Thinking for Innovation
Coursera, 2025
Sustainable Fashion Academy
Sustainability Fundamentals
Online, September - December 2024
Antwerp Summer University
Responsible Fashion Management
Antwerp and Paris, July 2024
Adobe After Effects Basics
Competence Factory
Utrecht (online), May 2022
Beyond Work
Personalised Illustrations
& Graphic Design
Sustainable Fashion &
Sewing
