Hi, I'm Quirine. Nice to meet you.

Over the past 20 years, I've followed one guiding principle: design can change how people see, feel, and engage with the world. That belief has led me across a wide spectrum of projects — from shaping corporate brands, the strategic repositioning of a city to collaborating on social and sustainable design — always with dedication, purpose, and a genuine love for design.

Profile

I am a Brand & Visual Design specialist

...with expertise in scaling global brand identities and visual design systems across multi-channel communication platforms.

I have the ability to bridge hands-on creative execution (form, color, type) with strategic design management (what, how, where) to drive brand innovation.

And, feedback I have often received is that I uplift the team with my positive spirit and genuine interest in others.

Skills

Core competencies

Brand Identity and Creative Leadership

Visual identity systems · Art Direction · Corporate guidelines & toolkits · Concept development · Brand training creation and execution · Storytelling · Copywriting

Brand strategy and collaboration

Stakeholder management · Cross‑cultural communication · Design Thinking · High organisational skills · Agile workflows · Sustainability mindset · Design Management

Technical design

Digital & print design · Typography & layout · Illustration · Tools: Adobe Creative Cloud

Languages

Dutch

Native

German

English

IT, FR, ES

What I am known for

Strenghts

Creative · High attention to detail · Result-driven · Integrity · Sociable · Team-orienated

Feedback from others

Attentive · Authentic · Driven · Strong aesthetic sense · Humoristic

Work > Corporate

Senior Manager Live Experience – Innovation & Creative Lab

UBS - Zürich · July 2024 – present

Focus: Creating engaging brand concepts for in-person events (Live experience) at UBS

At UBS, I pivoted from global identity management to a localized role within the Swiss Innovation & Creative Lab. By designing impactful 'live experiences,' I brought a tangible dimension to our brand, fostering direct connections with clients through strategically branded in-person events.

Highlight: Successfully integrated into a Swiss‑German speaking marketing environment.

Senior Brand Designer and -Manager

Credit Suisse - Zürich · Nov 2017 – June 2024

Focus: Global consistency & design system scaling

Credit Suisse marked my first professional chapter in Switzerland. As a Brand Manager, I was responsible for the global identity system, driving consistency across a workforce of 50,000. Key achievements include a brand- and logo refresh with external partners. I ensured a long-term brand alignment by developing and rolling out scalable templates and digital guidelines for the employees worldwide.

Highlight: Design and execution of brand trainings, using the storytelling methodology. This initiative significantly improved the correct and consistent application of the brand identity across the global marketing department.

Senior Brand Manager

Shell - The Hague · July 2012 – Nov 2015

Focus: Art direction & brand governance

At Shell, I partnered with the internal design studio to champion creative excellence across global print and digital channels. In my role, I provided strategic art direction to ensure high-quality visual output and consistent brand representation.

Highlight: Introduced agile working methods to improve creative output and cross-functional collaboration.

Work > Self-employed

Graphic & Brand Designer

Bisqui - Amsterdam & Zürich · Jan 2016 – October 2017

As a freelance designer, I managed a diverse client portfolio, delivering end-to-end brand identity solutions, logo designs, and websites tailored to small businesses. Beyond corporate branding, I specialized in creating bespoke illustrations for private clients, consistently managing the full project lifecycle from initial concept to production-ready artwork.

Highlight: Achieved high client satisfaction by creating personalized designs.

Design Manager & Creative Producer

Studio Quirine - Amsterdam · June 2006 – December 2011

Led the design, curation, and execution of 15+ international exhibitions in Europe and Asia. Managed comprehensive project lifecycles, including €150K budgets, international logistics, and media relations. Provided art direction and graphic design for global promotional campaigns, successfully driving the international branding of Eindhoven as a leading design city.